Personalized Post-It Notes Make Affordable Promo Giveaways at Conferences

Other than audio-visual presentations, industry buzz words and the always-available cups of coffee, conferences are never without the ever-present promotional giveaway. Each year, there’s a whole new batch of coffee mugs, key chains, pens, diaries, calendars and desk clocks that will make the rounds at welcome tables and receptions. If you’re one of the sponsors at a conference this year, consider a more useful promo giveaway such as the personalized Post-It note. Unlike key chains and diaries, people are more likely to find them practical for business and personal use. Here are just some of the things you can do with promotional sticky notes as promo giveaways at conferences:

Promote your business
If you’re coming in to a conference as a sponsor or supplier, chances are you’re not the only one. You will need to increase your visibility as a company and ensure recognition as a brand whether or not you are among competitors. Conferences tend to be very fast-paced events and when participants are being bombarded by ads and promos here and there, it’s quite easy for them to ignore you.

Improve your recognizability factor with personalized Post-It notes. Have your company name and logo printed onto the paper to advertise your presence in the conference. When you rely on sticky notes as promo giveaways, you give people a chance to get to know your company and raise awareness for your products and services.

Promote your product
Personalized sticky notes are excellent tools for marketing your products, regardless of whether you only have one or a hundred brands. Since you can have them customized at the printers, you could have a variety of styles, prints and designs. Consider different colors or color schemes for different product lines and then have these promotional note pads distributed to each of your target market.

Get the word out
Are you new to the industry? Then it’s important for you to increase market awareness to your company and brand. Without this, you will have lukewarm reception from your target market at conferences and even with the best efforts, will not be able to maximize your participation.

Don’t rely mainly on audio-visual presentations, company brochures, posters and pamphlets to promote your products and services. Most participants and attendees to conferences are too busy scanning the environment for things that are more familiar to them – hence, the short span of attention. In a conference participated in by pioneers in the industry, it’s easy for a newbie to drown. With passive promo giveaways like promotional sticky notes, you can ensure that even if people don’t read your brochures, they will still get to know your brand.

Uses For Promotional Notes